Amin New York / Brand book
The Amin brand book
A visual reference for the AMIN / ATELIER identity: official artwork, the current design-system palette, typography, and working creative directions.
Official logos
The AMIN letterforms are retained from the original artwork. ATELIER is the visual lockup's lower line; the company identity remains Amin New York.
Use the ink logo on a light background, the cream logo on a dark background, and the compact AMIN mark when the ATELIER caption would be too small to read. Preserve the artwork's proportions.
Download amin-atelier-cream.png
Download amin-atelier-oxblood.png
Download amin-atelier-champagne.png
Color palette
The current palette combines atelier cream, deep ink, oxblood, champagne, and supporting neutral tones. These are the source HSL values from the current design system.
Ink hsl(183 29% 13%)
Atelier Cream hsl(45 28% 96%)
Oxblood hsl(6 33% 35%)
Warm Copper hsl(15 36% 55%)
Stone hsl(40 21% 88%)
Slate Teal hsl(185 13% 38%)
After Dark Card hsl(183 26% 18%)
Sand hsl(35 26% 59%)
Typography
Crimson Text is used for display and editorial text. DM Sans is used for body copy, navigation, and interface text.
Tagline
Tailored for Your Life.
The approved Amin brand tagline.